EXPERT IN DIGITAL STRATEGY AND LEAD GENERATION FOR SMEs & ETIs
Vincent
Sales Director at NowLeads
“Today, 50% of leads for a SME come from the web. NowLeads supports its clients in strategic thinking and the implementation of a digital strategy dedicated to acquiring new business.
NowLeads, an expert in digital strategy, guides SMEs and ETIs with a tailored approach, ensuring them a quick return on investment with minimal investment.
The Minimum Viable Strategy (MVS) allows SMEs/ETIs to easily deploy a new website that is easily searchable by Google and business-oriented—a pragmatic and empirical approach that first targets the hottest prospects to immediately generate business.”
Our Expertise
Digital Strategy
Strategic guidance and management
Specialized Experts
SEO, SEA, Marketing Automation, Inbound, Website.
B2B SMEs
Deployment of a Minimum Viable Strategy
Redesign of a website with new features for a consortium of partners.
Background :
Nerya, a specialist in IT solutions dedicated to the industry, identified the following challenges :
- Few leads generated online
- Undefined target audience (personas)
- A technical product addressing a tedious but mandatory legal issue to comply with security measures.
- The software simplifies the daily tasks, which had become burdensome and challenging for the personas but requires a change in workflow.
- With a small team, their goal is to boost their business online by generating more demonstration requests.
Solutions :
- First and foremost, the Minimum Viable Strategy (MVS) allowed us to explore the market, its specificities, and those of the personas. A competitive analysis was conducted on :
- Their website content to explain their product
- Arguments and solutions to introduce their tools
- Distribution channels
- Ways to promote their website, particularly natural search engine optimization (SEO) strategies
A workshop focused on personas was conducted to determine :
- Professional ambitions and drivers
- Obstacles and decision-making processes
- Psychological profiles
These insights enabled us to tailor the messaging around the key points of each persona.
- The discussion about promotional methods stemmed from this analysis of personas :
- Paid advertising targeting specific keywords related to the personas.
Based on this, we formulated a strategy to reach these targets :
- Deployment of dedicated pages for these personas with tailored content for each page.
- Supported by a paid advertising campaign.
- To generate a maximum number of demonstration requests.
Results :
From the first day, leads were generated. Nerya experienced a significant increase in leads within 2 months of collaboration and 3 months after their initial phone contact with NowLeads.
"A A culture of pragmatic results ! "
Jean-Claude HippomeneC.E.O & Founder of NERYA
